Privacy Policy
Last Updated: June 2026
Sugar & Fox (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, submit an enquiry, make a reservation, or interact with us.
By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.
Information We Collect
We may collect and process the following information:
- Name
- Company name
- Email address
- Telephone number
- Event requirements and preferences
- Reservation details
- Information submitted through contact forms
- Website usage data, including IP address, browser type, and pages visited
Use of Information
We use your information to:
- Respond to enquiries and requests
- Manage reservations and event bookings
- Provide information about our services and events
- Improve our website and customer experience
- Communicate important updates regarding your reservation
- Send marketing communications where you have provided consent
Legal Basis for Processing
We process personal information under one or more of the following legal bases:
- Your consent
- The performance of a contract
- Compliance with legal obligations
- Our legitimate business interests
Marketing Communications
Where you have opted in to receive marketing communications, we may send information about upcoming events, promotions, and offers. You may unsubscribe at any time using the unsubscribe link included in our communications or by contacting us directly.
Cookies and Website Analytics
Our website may use cookies and similar technologies to enhance user experience and analyse website performance.
Cookies help us:
- Understand how visitors use our website
- Improve functionality and performance
- Deliver a better browsing experience
You can control or disable cookies through your browser settings.
Sharing Your Information
We do not sell, rent, or trade your personal information.
We may share information with trusted third-party service providers who assist us in operating our website, managing reservations, processing enquiries, or providing marketing and analytics services. These providers are required to keep your information secure and confidential.
Data Security
We implement appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.
While we take reasonable precautions to safeguard your data, no method of transmission over the internet can be guaranteed to be completely secure.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.
Your Rights
Under UK data protection legislation, you may have the right to:
- Access your personal information
- Correct inaccurate information
- Request deletion of your information
- Restrict or object to certain processing activities
- Request transfer of your data
- Withdraw consent where processing is based on consent
To exercise any of these rights, please contact us using the details below.
Contact Us
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legal requirements or our business practices. Any updates will be published on this page with a revised effective date.